Crewfitter

The team at Crewfitter first hired me to design their platform in 2015. They used this design to raise a £150k seed round and launch their closed-BETA to over 1,000 people in the UK.

I have since worked with Crewfitter in a very regular capacity, designing and split testing multiple variations of new pages to ensure maximum conversion rates.

I'm now working on a re-design for Crewfitter. This page is very much a work-in-progress and it's just one of the solutions considered so far.

The process I followed was:

• Ideation & Sketching

• Wireframing - Invision was used here for collaboration with the Crewfitter team.

• Full UI design

• Webflow design - I created the front-end design inside Webflow so that the team had clean, responsive layout (rather than hiring someone else to slice up PSD files).